Brand Activation

Blending Beauty and Sports: The Impact of Sephora’s Collaboration with Unrivaled

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The partnership between Sephora U.S. and Unrivaled, a trailblazing professional women’s basketball league, redefines the boundaries of brand collaboration. This strategic alliance blends the worlds of beauty and sports, creating a dynamic platform where empowerment, self-expression, and performance intersect. This partnership goes beyond traditional sponsorship, embedding itself into Unrivaled’s mission to elevate women’s basketball and … Read more

Adidas’ Strategic Entry into Formula 1 Sponsorship with Mercedes-AMG Petronas

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German sportswear giant Adidas has announced its return to motorsport as the official sponsor and clothing partner of the Mercedes-AMG Petronas Formula 1 team, a deal reportedly worth over $30 million. Starting in 2025, Adidas will replace Puma as the team’s apparel partner, creating high-performance clothing, footwear, and accessories for team members, from drivers to … Read more

PepsiCo’s GHAC: Fostering Reputation Through Sustainable Innovation

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In today’s competitive business environment, reputation management has become a critical component of success. It refers to the practice of influencing, managing, and maintaining how a company is perceived by its stakeholders, including customers, employees, investors, and the public. A positive reputation builds trust, enhances brand value, and fosters customer loyalty, while a negative one … Read more