Why Affordability Matters: The Emotional and Logical Side of Buying Decisions
In the complex world of consumer behavior, affordability is a powerful psychological trigger that shapes buying decisions in profound ways. Affordability doesn’t just refer to the monetary cost of a product or service—it taps into the buyer’s emotions, perceptions, and values. From making impulse purchases to opting for budget-friendly alternatives, the concept of affordability significantly … Read more
